How often should you follow up with real estate leads?

There is no magic number, but there is a pattern: fast and frequent at the start, then steady and human. Here is a schedule most solo agents can actually keep.

New leads: speed first

A new lead is most open in the first minutes and hours after reaching out. Respond the same day, ideally within minutes. Try a call and a text, then follow up the next day, then again within the week.

Active buyers and sellers

• During a search: touch base every few days, and always after a showing.
• Under contract: update at every milestone (inspection, appraisal, loan approval) even when nothing has changed.
• After closing: check in within a week, then at 30 days.

Past clients: stay familiar

• Four to six real touches a year is a good target.
• Anchor them to events: home anniversary, birthday, holidays, a market update, a pop-by.
• Mix channels: a text, a call, a handwritten card, a small gift.

Sphere of influence

Friends, family and acquaintances should hear from you a few times a year in ways that are not about selling. See our sphere of influence guide.

Use groups so you do not burn out

Not everyone needs the same cadence. Rank contacts A, B and C. A-list people (most likely to transact or refer) get the most attention. Casavria uses these groups to build your daily list so the right people surface at the right pace.

Signs you are overdoing it

• Replies get shorter or stop.
• Someone asks to be taken off your list. Honor it right away.
• You are repeating the same message.

Make a system

Consistency beats intensity. A short daily list you finish beats a perfect plan you abandon. Casavria’s daily money list is built for exactly that.

Questions

General information only, not legal, tax or financial advice.