CasavriaReal estate follow-up text templates that get replies
Short, warm, specific texts get answered. Long, salesy ones get ignored. These templates are starting points: change the details so they sound like you.
Rules for a text people answer
- Keep it to one to three sentences.
- Mention something real: a place, a date, a detail you remember.
- Ask one easy question, or none at all.
- Never copy and paste the same message to everyone. Names and one personal detail make the difference.
- Read it out loud. If you would not say it, do not send it.
New lead
- “Hi Priya, this is Sam, the agent you reached out to about the 3-bedroom. Do you have a few minutes for a quick call today?”
- “Hi Priya, Sam here. I pulled a couple of homes that match what you asked about. Want me to send them over?”
Lead who went quiet
- “Hi Tom, checking in. Is buying still on your radar, or has the timeline changed? Either answer is fine.”
- “Hi Tom, the market has shifted a bit since we last spoke. Want a quick update for your price range?”
Past client, home anniversary
- “Happy home anniversary, Maria! I can’t believe it’s been a year. Hope the house still feels like home.”
- “Hi Maria, congrats on another year in your home. If you’re ever curious what it’s worth now, I’m happy to look it up.”
Birthday
- “Happy birthday, Dan! Hope it’s a great one.”
Just listed or just sold nearby
- “Hi Lena, a home just came on the market near you at 12 Oak Lane. If you’re curious what it could mean for your home’s value, I’m happy to share.”
During a transaction
- “Hi Dan, quick update: the appraisal is scheduled for Thursday. Nothing needed from you. I’ll text as soon as I hear.”
Staying in touch with no agenda
- “Hi Alex, thinking of you. How’s the new job going?”
- “Hi Alex, I drove past your street today and thought of you. Hope all is well.”
What to avoid
Do not mention anything about the people who live in a neighborhood, their background or family makeup. Describe homes and facts, not people. See our guide on Fair Housing and agent messages.
Make it effortless
Casavria drafts messages like these for the exact reason you are reaching out, in English or Spanish, and opens your Messages app so you can edit and send. See the message writer.
Questions
How often should I text a past client?
A few meaningful touches a year beats frequent generic ones. See how often to follow up.
Do I need consent to text clients?
Rules on texting (including the TCPA in the US) depend on your situation and message type. Ask your broker or attorney about consent and opt-out requirements.
General information only, not legal, tax or financial advice.